In today’s digital era, ‘Ins’ has become a prominent term, symbolizing the immense power of social media. With the rise of platforms like Instagram and TikTok, ordinary individuals have transformed into influencers, harnessing their online presence to captivate millions. Influencers promote trends, products, and lifestyles, impacting the choices of their followers. This has spawned a new consumerism culture, where people are influenced to buy products endorsed by their favorite ‘Ins’. Online buzz around trendy clothes, travel destinations, skincare routines, and even political beliefs is now largely influenced by these ‘Ins’. Social media platforms have turned into virtual marketplaces where individuals can buy what their favored ‘Ins’ recommends, marking a new era of influencer marketing.