In recent years, a new phenomenon has taken over social media platforms, particularly Instagram – ‘Ins’. Short for ‘Instagram influencers’, ‘Ins’ refers to individuals who have garnered a significant following on the platform due to their aesthetically pleasing and engaging content. These influencers have become experts in setting trends, promoting products, and inspiring millions of followers around the world. From fashion to travel, beauty to fitness, ‘Ins’ have the power to shape consumer behavior and drive popular culture. With their meticulously curated feeds, stunning visuals, and persuasive storytelling abilities, influencers have become the go-to source for inspiration and recommendation. ‘Ins’ truly are the pioneers of a digital era, redefining the way we consume and engage with social media.