Instagram is more than just a social media platform for sharing photos and videos. It plays a vital role in personal branding and business growth. The app serves as an interactive medium for companies to showcase their products and services, tapping into a wider audience on a global scale. Similarly, individuals use Instagram to build their personal brand, connect with like-minded people, and express creativity. The platform’s features, like stories and IGTV, add richer dimensions to content sharing. Therefore, Instagram’s potential in shaping social interactions and business dynamics is undeniable.#INS111#