In today’s social media-dominated world, Instagram has emerged as a major platform shaping contemporary culture. The rise of ‘ins’ culture, where individuals aspire to become influencers, has had a profound influence on society. This phenomenon involves carefully curating one’s digital persona through aesthetic photos, meticulously planned captions, and strategic partnerships with brands. The quest for ‘likes’, followers, and popularity has created an entire industry around influencer marketing. However, the ‘ins’ culture also highlights the potential negative effects on mental health, as individuals compare their lives with the seemingly perfect lifestyles showcased on Instagram. As the influence of Instagram continues to grow, it is crucial to critically assess its impact on society and strike a healthy balance between online and offline realities.